Trevor's Path to Success

What Google Ads campaign type should Trevor use to increase his brand's exposure to audiences interested in hiking and rock climbing?

a) Search
b) Shopping
c) Display
d) Video

Answer: Display

Answer: Display

Google display adverts are a powerful tool for businesses looking to expand their brand's reach and target specific audiences. As Trevor owns a manufacturing business specializing in hiking and rock climbing gear, using the Google Display Network would be the perfect choice to increase his brand's exposure to audiences interested in these outdoor activities.

Trevor's small manufacturing business has the potential to reach a wider audience and grow significantly in the market. By utilizing the Google Display Network, Trevor can showcase his specialized hiking and rock climbing gear to users across the web who have an interest in these activities.

Display campaigns allow businesses to create visually appealing ads that can be displayed on a variety of websites within the Google Display Network. These ads can reach potential customers as they browse websites related to hiking, rock climbing, outdoor activities, or other relevant topics, effectively increasing brand awareness and attracting new customers.

With the ability to target specific audiences based on their interests, demographics, and online behavior, Trevor can tailor his display ads to reach users who are most likely to be interested in his products. By leveraging this targeted approach, Trevor can maximize the effectiveness of his advertising efforts, ultimately driving more traffic to his website and generating more sales.

Overall, by using Google Display campaigns, Trevor can take his manufacturing business to the next level by increasing brand exposure, reaching new audiences, and driving growth in the competitive market of hiking and rock climbing gear.