Positioning Strategy for Billy-Joe/Jim-Bob Company
Positioning of the Company
Positioning of the company is part of the overall corporate strategy. The billy-joe/jim-bob company has done its research and they know how the customer defines quality and what makes the customer happy. They will use this to establish a positioning strategy on meeting these needs/wants.
Answer:
These are the answer choices for the question:
- Price
- Quality
- Flexibility
- None of these
- Speed
And this is the correct answer choice:
- Quality
Explanation:
The company has defined its general corporate strategy, and also its functional strategy for the marketing department: they will focus on providing goods that are of high-quality, and in order to do so, they have launched a market study that will find what the customers defined as "quality".
What does the billy-joe/jim-bob company need to work on positioning the company based on? Quality