Reaching Your Target Audience with Affinity Audiences

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option?

Choose two:

Final answer:

Examples of affinity audiences include 'Parents of Infants' and 'Golf Enthusiasts'.

Affinity audiences are defined based on the long-term interests and behavior of a group of people. Understanding how different demographics engage with different types of media is crucial when utilizing this targeting method.

Affinity Audiences refers to the grouping of people based on their long-term behavior and interests. With 'Affinity Audiences' as a targeting option, you can reach a wide variety of audience types. For instance, if you're marketing products or services geared towards parents of young children, Parents of Infants can be your targeted audience. If you're in the world of sports, particularly golf, then Golf Enthusiasts could be your ideal audience. Such groups have manifested an interest in the defined subject matter over an extended period.

Remember that each form of media has its complexities and is used by different audiences. For instance, Millennials and Generation Z are more likely to get information from social media, while Baby Boomers are most likely to get their news from television. Thereby, it's important to understand these variations when targeting your affinity audience.