Communication and Persuasion: Understanding Message and Source Characteristics
What are message characteristics and source characteristics in the context of communication and persuasion?
Message characteristics are related to the message itself while source characteristics are associated with the sender of the message. Can you identify which statement exemplifies a message characteristic and which one exemplifies a source characteristic?
Answer:
Message characteristics are features or attributes related to the message itself, such as its content, the arguments it presents, or how credible it is perceived to be. Source characteristics, on the other hand, are traits associated with the sender of the message - attributes such as attractiveness, credibility, or expertise.
Explanation:
In the context of communication and persuasion, a message characteristic and a source characteristic can be understood as different elements that contribute to the effectiveness of communication.
Message characteristics are features or attributes related to the message itself, such as its content, the arguments it presents, or how credible it is perceived to be. On the other hand, source characteristics are traits associated with the sender of the message - attributes such as attractiveness, credibility, or expertise.
With this understanding, option 'c. The content of a speech; the credibility of a communicator' correctly fills in the blanks of the original sentence.