Traditional Communication Model: Zach's Walk to the Kitchen

In the traditional communication model, encoding refers to the process of a sender putting their thoughts and ideas into a form that can be understood by others. In this case, Zach's action of walking to the kitchen during a TV commercial can be seen as encoding his intention or need to get a coke.

This action communicates a message to his family members that he is thirsty or in need of a refreshment, without Zach having to explicitly verbalize it. It is a non-verbal form of communication that conveys his needs effectively.

Encoding can take various forms in communication, including verbal, non-verbal, written, or visual. In Zach's case, his physical movement to the kitchen serves as a non-verbal form of encoding his message.

Overall, Zach's walk to the kitchen during a TV commercial showcases how encoding plays a role in the traditional communication model by translating thoughts and intentions into actions that convey a message to others.