Press Release Essentials

What are the first three elements of a press release?

A. media contact details, headline, introduction B. headline, dateline, introduction C. call to action, headline, body D. headline, introduction, boilerplate

The first three elements of a press release are headline, dateline, introduction. So the option B is correct.

The headline is the title of the press release and should be short, descriptive, and attention-grabbing. The dateline includes the city and state of the release's origin, along with the date of release. The introduction should provide basic information about the press release's topic, such as who, what, why, when, where, and how.

The introduction should also explain why the topic is newsworthy. The body of the press release should include more detailed information about the topic, such as relevant facts, quotes, and statistics. The body should also include a call to action for readers, encouraging them to attend an event.

The closing should include contact information for a point of contact for the press release.