Jerry's Experience at the Car Dealership

Jerry's Experience at the Car Dealership

Jerry saw an ad in the newspaper that showed a new four-door sedan on sale for $12,999. When Jerry arrived at the dealership, he was told the last sales model was just sold but that identical models were available for $14,999. What is this sales strategy better known as?

Bait and switch

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Jerry saw an ad in the newspaper that showed a new four-door sedan on sale for $12,999. When Jerry arrived at the dealership, he was told the last sales model was just sold but that identical models were available for $14,999. What is this sales strategy better known as?

Answer:

bait and switch

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