Excessive Advertising in Society: How Ads Influence Us Daily

What conclusion can be made about this reading?

The author holds an opinion that people are exposed to too many advertisements each day.

Conclusion:

The author believes that people are exposed to excessive advertising, and provides evidence of advertising's omnipresence in society and its synergy across multiple platforms. Despite the possibility to dodge traditional ads, advertisers continuously innovate to connect with consumers.

In our highly visual society, the average person is subjected to a significant number of advertisements daily, ranging from 300 to 6000, especially in metropolitan areas. This inundation of advertising happens across various platforms and contexts, from outdoor billboards to televised events and online media.

Advertising is not just about spreading awareness of products but about creating a synergistic message that reaches consumers through multiple channels. This involves a sophisticated strategy where a single brand like Miller beer could be advertised not just through print or television but also through dynamic mediums at sporting events, influencing consumer behavior even outside of direct advert viewing.

Despite changing technology that allows consumers to bypass traditional advertising, such as using remote controls or recording devices, the advertising industry is constantly adapting to find new ways to engage with audiences. This can be seen with the shift towards online advertising, product placement, and integrated marketing campaigns to keep up with consumer media habits.