Default Channels Report in Digital Analytics

What channel is not included in the default channels report?

A. Direct

B. Display

C. Organic Search

D. Device

Answer:

The channel not included in the default channels report is D. Device.

In digital analytics and reporting, the default channels report categorizes and displays data from various marketing channels that drive traffic to a website or application. The channels typically include Direct, Organic Search, Referral, Social, Paid Search, and Display.

The "Device" option mentioned in the question refers to the type of device used to access the website, such as desktop, mobile, or tablet. While device information is important for understanding user behavior and optimizing the user experience, it is not categorized as a distinct channel in the default channels report. Instead, device-related data may be included in other reports or segments to provide insights into user preferences and engagement across different devices.

Option D is the correct answer.