Choose Key Performance Indicators (KPIs) for Sonic Selection

Key Performance Indicators for Sonic Selection

Business functional area: Sales

• KPI 1: Monthly Sales Growth - This KPI measures the percentage increase in sales revenue on a monthly basis, allowing Sonic Selection to track its sales performance over time.
• KPI 2: Conversion Rate - This KPI measures the percentage of website visitors who make a purchase, providing insights into the effectiveness of Sonic Selection's marketing and sales strategies.

Business functional area: Customer Service

• KPI 1: Customer Satisfaction Score - This KPI measures the level of satisfaction among Sonic Selection's customers, helping the company gauge the quality of its customer service efforts.
• KPI 2: First Response Time - This KPI measures the average time taken by Sonic Selection to respond to customer inquiries or issues, ensuring timely and efficient customer support.

Final answer:

Two key business areas at Sonic Selection are Sales and Customer Service. For Sales, the KPIs include Monthly Sales Growth and Conversion Rate, while in Customer Service, the KPIs are Customer Satisfaction Score and First Response Time.

Explanation:

The selected KPIs for Sonic Selection provide valuable insights into the performance of sales and customer service functions, allowing the company to track key metrics and make data-driven decisions for continuous improvement.