Bob's Electronics Company launches new UltraView1000 Television

How will broad match benefit Bob's campaign?

1) Bob's ad will appear if the search terms only contain his brand of television, UltraView1000. 2) Bob's ad will only appear if the search terms contain the exact keyword, "television." 3) Bob's ad will only appear if the search term is exactly "television" with additional words before and after. 4) Bob's ad will appear if search terms contain some variation of his keyword, such as "TV."

Final answer:

Broad match in Search Ads will benefit Bob's UltraView1000 campaign by showing his ad for variations of the keyword 'television,' such as 'TV,' to a wider audience.

When Bob decides to use broad match in his Search Ads campaign with the keyword "television," the benefit is that his ad will appear if search terms contain some variation of his keyword, such as "TV." This is because broad match allows for the ad to show on searches that include misspellings, synonyms, related searches, and other relevant variations. Therefore, Bob's ad may show to a wider audience who are searching for various terms related to televisions, potentially increasing the visibility of the UltraView1000.