Bob's Electronics Company Launches Exciting New Television
What benefit does broad match modifier give Bob's Search Ads campaign?
Bob's electronics company has quite a buzz around a new television they're launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands control it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords "television," "accessible," and "voice." Which benefit does broad match modifier give Bob's Search Ads campaign?
1) Bob's ad will appear if search terms contain at least one of the keywords or variations of those terms. 2) Bob's ad will appear if search terms contain at least one of the keywords and words right before or after them. 3) Bob's ad will appear if the search terms contain all three of the exact keywords. 4) Bob's ad will appear if search terms contain at least all three of the keywords or variations of those terms.
Answer:
The benefit of using the broad match modifier is that Bob's ad will appear if search terms contain at least one of the keywords or variations of those terms.
Explanation: The benefit of using the broad match modifier in Bob's Search Ads campaign with the keywords "television," "accessible," and "voice" is that Bob's ad will appear if search terms contain at least one of the keywords or variations of those terms. This means that if someone searches for terms related to television accessibility or voice commands, Bob's ad will be eligible to appear in the search results. The broad match modifier allows for flexibility in matching relevant search terms, which can help increase the visibility and reach of Bob's ad.