Optimizing Candy Bar Sales at Emma's On-The-Go Convenience Store

Maximizing Candy Bar Sales at Emma's On-The-Go Convenience Store

Emma's on-the-go, a large convenience store that makes a good deal of money from candy bar sales, has three possible locations in the store for its candy bar display: in the front of the store, by the checkout counters, or near the entrance. Which location would likely result in the highest candy bar sales?

A) Near the entrance
B) By the checkout counters
C) In the front of the store
D) None of the above

Final answer:

By placing the candy bar display near the checkout counters, it is likely to result in the highest candy bar sales. Therefore, the correct answer is: (B).

Explanation:

The location that would likely result in the highest candy bar sales is by the checkout counters. This is because placing the candy bar display near the checkout counters takes advantage of impulse buying behavior. When customers are waiting in line to pay, they are more likely to notice and be tempted by the display of candy bars.