How to Identify Different Types of Products in Marketing

In marketing, products are classified into different types based on consumer behavior and buying patterns. One of the categories of products is unsought products. Unsought products are characterized by the fact that consumers do not actively seek them out or have a strong desire to purchase them.

Unlike products that are part of a regular purchase routine or that consumers actively search for, unsought products are often purchased out of necessity, emergency, or as a result of unexpected circumstances. Examples of unsought products include funeral services, insurance policies, and products with low consumer awareness or interest.

Identifying an unsought product in the market can be challenging for marketers because these products require specific marketing strategies to generate consumer interest and demand. Marketers need to focus on creating awareness, educating consumers about the benefits of the product, and highlighting how it can address their needs or problems.

Overall, unsought products play a unique role in the marketing landscape and require specialized approaches to attract consumers and drive sales.