How to Conduct Informal Research Methods

Some examples of informal research methods include:

• Brainstorming for ideas
• Interviewing the target audience
• Looking in company files

Informal research methods are techniques that do not follow a strict scientific approach. They are often used to gather insights, generate ideas, or explore options in a less formal manner compared to formal research methods.

Brainstorming for Ideas

Brainstorming is a common informal research method where a group of individuals come together to generate creative ideas and solutions. It encourages free thinking and often leads to innovative outcomes.

Interviewing the Target Audience

Conducting interviews with the target audience helps to gather qualitative data, understand their needs, preferences, and behaviors. This method provides valuable insights that can inform decision-making processes.

Looking in Company Files

Examining company files, documents, reports, or previous research findings can provide internal data that may be relevant to the current research topic. It allows researchers to leverage existing information to support their study.

These examples demonstrate how informal research methods can be effective in gaining a deeper understanding of a subject matter or problem. While they may lack the rigor of formal research methods, they offer flexibility and creativity in exploring new perspectives and possibilities.