Critiquing a Sustainable Fashion Business Proposal
Identify the Problem
Over 42% of fashion industry professionals say the sector focuses "poorly" on diversity and inclusion, according to BoF. The fashion industry's products lack variety. The plus-size sector accounts for barely 21% of the US fashion business, although serving 70% of women. 62% of clothes shoppers struggle to find things that fit properly and are in their size. The fashion business generates 40 million tonnes of textile waste annually, much of it unnecessary. In 2020, less than 1% of cotton was recycled. Continuously recycling garments is vital, changing clothes designs to prioritize recycling may help.
Business Idea
La Baroon's provides 3 styling-related services on one platform. 10% of our profit goes to charity annually. First, styling. One-time or recurring consultations help consumers with daily clothing difficulties and coordinate outfits. We'll provide a tailored style kit. The package comprise styling materials and a brochure to instruct the buyer to renew their wardrobe with existing outfits. This educating people what fast fashion does to the environment by having them build new clothes from current pieces. Secondly, clothing. Our creations start with recycled fabric. Using our innovative style tool, each cloth might become 10 distinct shirts or skirts with a variety of sizes. People may acquire 10 outfits from one cloth, decreasing fashion waste. Third, AI. We will build an AI that allows users to sharing their dimensions and bodily traits to build their avatar, so they can select the perfect size and virtually try on items. This reduces return rates and waste. Our clients could bring us textiles, we'd recycle it and they'd receive discounts.
Existing or Future Problem Will Address
The business helps with the diversity in sizes, people will be able to find the right size and hence increase self-esteem. Our recycle scheme and styling service also help reduce textile waste as mentioned above.
Target Market
Females, 19 - 45, High School +, mid-high income. Updated on fashion, enjoy brunches during the weekend, spend time with family and friends. Ambitious, conscious about the environment and social changes, like changes.
Business Massage
We want to change our we shop to make the world a better place, without sacrificing style and fashion. To help women feel confident in their skin, also to educate consumers about sustainability and community. I love styling.
4 Ps
Product: Large, sustainable fabric with belts that can be transformed into 10 different shirts and skirts that come in different sizes and include how-to videos.
Services: Hourly styling: wardrobe assessment, personal shopping, and online service. Package styling: travel styling and event styling.
Price: Hourly services: £50 - £60 per hour. Packages: £250 - £300. Our product: set price £60.
Promotion: Use all social media platforms. Create educational videos and post about sustainability in a fun way. Create clean-up events.
Place: An online store.
What will you do better than anyone else?
Our services are all about making customers happy on their skin and feel that with baby steps we can change the world, with innovative styling tips and fabrics.
In what way will your business be sustainable?
All products are sustainable. We encourage customers to give us and we would provide services or product credits with educational video to educate them.
Develop two or three possible names for your business.
- Gangoon
- La Baroon
- The Ganraa