Critiquing a Sustainable Fashion Business Proposal

1. Can you critique this business proposal for me? Do you think this business will succeed? 2. What suggestions do you have to improve the proposal? 3. Of the names proposed for the new brand, which do you think is most effective and why? Based on the information provided in the business proposal, I can critique the proposal and provide feedback. While the business proposal shows potential, more information and analysis would be needed to determine its likelihood of success. The proposal could be strengthened by including detailed marketing and financial plans, as well as showcasing successful examples from similar businesses. Regarding the question of whether this business will succeed or not, it is difficult to determine with certainty without more information about the market, competition, and financial projections. However, there are some positive aspects of the proposal that could contribute to its success. Firstly, the business idea of providing styling services, recycled clothing, and AI technology to address size diversity and reduce textile waste is innovative and aligns with the growing demand for sustainable fashion. The proposal also mentions a target market of females aged 19-45 who are environmentally conscious, which could be a promising demographic. To improve the proposal, it would be beneficial to include more specific details about marketing strategies, competitive analysis, and financial projections. Additionally, providing evidence or case studies of successful similar businesses could strengthen the proposal. Of the names proposed for the new brand, "La Baroon" seems to be the most effective as it sounds unique and has a stylish appeal that aligns with the fashion industry.

Identify the Problem

Over 42% of fashion industry professionals say the sector focuses "poorly" on diversity and inclusion, according to BoF. The fashion industry's products lack variety. The plus-size sector accounts for barely 21% of the US fashion business, although serving 70% of women. 62% of clothes shoppers struggle to find things that fit properly and are in their size. The fashion business generates 40 million tonnes of textile waste annually, much of it unnecessary. In 2020, less than 1% of cotton was recycled. Continuously recycling garments is vital, changing clothes designs to prioritize recycling may help.

Business Idea

La Baroon's provides 3 styling-related services on one platform. 10% of our profit goes to charity annually. First, styling. One-time or recurring consultations help consumers with daily clothing difficulties and coordinate outfits. We'll provide a tailored style kit. The package comprise styling materials and a brochure to instruct the buyer to renew their wardrobe with existing outfits. This educating people what fast fashion does to the environment by having them build new clothes from current pieces. Secondly, clothing. Our creations start with recycled fabric. Using our innovative style tool, each cloth might become 10 distinct shirts or skirts with a variety of sizes. People may acquire 10 outfits from one cloth, decreasing fashion waste. Third, AI. We will build an AI that allows users to sharing their dimensions and bodily traits to build their avatar, so they can select the perfect size and virtually try on items. This reduces return rates and waste. Our clients could bring us textiles, we'd recycle it and they'd receive discounts.

Existing or Future Problem Will Address

The business helps with the diversity in sizes, people will be able to find the right size and hence increase self-esteem. Our recycle scheme and styling service also help reduce textile waste as mentioned above.

Target Market

Females, 19 - 45, High School +, mid-high income. Updated on fashion, enjoy brunches during the weekend, spend time with family and friends. Ambitious, conscious about the environment and social changes, like changes.

Business Massage

We want to change our we shop to make the world a better place, without sacrificing style and fashion. To help women feel confident in their skin, also to educate consumers about sustainability and community. I love styling.

4 Ps

Product: Large, sustainable fabric with belts that can be transformed into 10 different shirts and skirts that come in different sizes and include how-to videos.

Services: Hourly styling: wardrobe assessment, personal shopping, and online service. Package styling: travel styling and event styling.

Price: Hourly services: £50 - £60 per hour. Packages: £250 - £300. Our product: set price £60.

Promotion: Use all social media platforms. Create educational videos and post about sustainability in a fun way. Create clean-up events.

Place: An online store.

What will you do better than anyone else?

Our services are all about making customers happy on their skin and feel that with baby steps we can change the world, with innovative styling tips and fabrics.

In what way will your business be sustainable?

All products are sustainable. We encourage customers to give us and we would provide services or product credits with educational video to educate them.

Develop two or three possible names for your business.

- Gangoon

- La Baroon

- The Ganraa

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