Agents' Commitment to AARP Customers
What should agents offering AARP-branded products do to live up to the five consumer commitment standards?
- Foster a sense of personal involvement and purpose
- Create a feeling of belonging and responsibility
- Ensure customers experience challenge and comradeship
- Help customers feel loved and valued
Agents' Role in Living up to Consumer Commitment Standards
Agents offering AARP-branded products play a crucial role in ensuring that customers feel their relationship with AARP is fulfilling and rewarding.
To live up to the five consumer commitment standards, agents must create an environment where customers perceive their interaction with AARP as more than just a transaction. They should aim to foster a deep sense of personal involvement by understanding the individual needs and preferences of each customer.
This personal involvement should be coupled with a clear sense of purpose for the customer – they should feel that their engagement with AARP serves a meaningful goal or aspiration. Agents must also work towards creating a community-like atmosphere that fosters a sense of belonging and shared responsibility among customers.
Furthermore, customers should be encouraged to experience challenges and growth opportunities through their interaction with AARP. Agents can facilitate this by providing meaningful experiences and support systems that promote personal development.
Comradeship and a feeling of being valued and loved are also essential components of the consumer commitment standards. Agents should strive to build genuine relationships with customers, showing care, respect, and appreciation for their individuality.
By upholding these principles and values, agents offering AARP-branded products can create a customer experience that goes beyond mere transactions, fostering long-lasting relationships built on trust, support, and mutual growth.